How we make AI ad videos that actually convert

Short-form video is the cheapest attention on the internet right now. Here is how we approach it.

#Hook in the first second

We script the opening frame before anything else. If the hook does not land, nothing after it matters.

#One message per video

Each ad makes a single promise. Multiple offers in one clip confuse the viewer and hurt the algorithm's ability to find the right audience.

#Test in batches

We produce variations of the hook, the visual style and the call to action, then let real data pick the winner.

• 3 to 5 hooks per concept
• Vertical first, 9:16
• Captions always on

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